Mixed Reality a Few Years Away, Meta Tells Advertisers

Meta: Technology that combines the physical and virtual worlds could be a reality for users in the next few decades; Facebook, the owner of Meta Platforms, has told agencies to advertise in detail about its plans for the development in the world of the metaverse.

Mixed Reality (MR) technology might enable a user of an MR headset to utilize real-world objects to create a digital reaction, such as hitting an avatar in a video game with an actual baseball bat, as an example.

Technology is just one of the three kinds of technology that extend reality, commonly connected to technology that is often associated with the Metaverse.

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Augmented Reality exists in mobile games such as Pokemon Go, but users aren’t able to influence the virtual world using physical objects.

The virtual reality glasses, such as the Meta Oculus headset, take gamers into a virtual world to interact with the world.

The remarks from Meta were made on a conference call with advertising agencies on Thursday. According to an agency executive who was at the conference.

This was the first roundtable discussion with agencies regarding the metaverse.

The notion of mixed reality only a few years away adds details to the timeline of developing the metaverse, a future-oriented concept of a virtual world accessible from various devices.

Meta has stated it could take 10 years to construct.

Mixed reality headsets are on the market; however, they aren’t designed for general use.

Microsoft’s HoloLens 2 is a headset launched in 2019 retails for $3,500 (roughly the equivalent of Rs. 2.61 million) and is designed to work.

At the Annual Connect meeting in October, Meta revealed Project Cambria, the headset that comes with mixed reality capabilities and eye and face tracking.

The headset is scheduled to launch in the coming year.

In the between, Meta continued to advise advertisers to explore augmented reality advertisements, including filters for video or photos that overlay digital images on fact, an ad agency executive said.

The remarks echoed Meta’s message at industry events.

Meta suggested that brands collaborate with content creators for AR ads or even use the technology to create virtual clothing tests.

The agency executive said that the meeting with agencies lacked details on the formats that could be developed for the metaverse or what particular controls could be implemented to block brands from appearing alongside inappropriate content or actions.

Advertisers are also searching for details on how the performance of advertisements in the metaverse can be evaluated and will be looking to know “what do I get in return for my money?” the executive added.

A Meta spokesperson refused to comment.