An organization from Latin America called INFINITY has teamed up with the blockchain startup Yesports to create a fan engagement program based on non-fungible tokens (NFTs).
INFINITY is the first organization from Latin America and the seventh overall to cooperate with Yesports. Teams from various locations, like Talon Esports, BOOM Esports, and Renegades, are joined by the organization.
Yesports dubbed a “Metaverse Engagement Platform,” will introduce an NFT line based on INFINITY. With the token, fans will get access to VIP seats to events, private Discord servers, autographed items, exclusive video material, access to team training live broadcasts, and play-along possibilities.
Sebastian Quinn, the founder and CEO of Yesports, will join INFINITY as a Web3 adviser. In a news statement, he said, “INFINITY is one of many elite teams we are putting onto our world-class esports NFT marketplace and into Web3.”
Launching a project called “Infinity Island,” which is characterized as “an interactive location inside the Yesports metaverse,” and an associated NFT collection is among the plans for the cooperation.
Damián Szarfirsztein, Commercial Director at INFINITY, claims that the initiative aligns with the company’s commitment to innovation. “We continue to promote,” he added, “by integrating cutting-edge Web3 technology and the expansion of fan participation that Yesports will support.”
The agreement shows how more and more esports organizations are trying to use blockchain and Web3 to develop fan engagement methods. Being a significant organization in Latin America, INFINITY takes the lead in the region’s adoption of blockchain-based fan interaction solutions.
The impacts of this growth are also being seen in Brazil. Socios.com recently entered the Brazilian esports market by collaborating with MIBR on a token fan initiative, while Liqi struck agreements with Vivo Keyd and Team One.
Yesports received $2.25 million (£1.88 million) in early finance in January 2022, accelerating its global development. Polygon Studios, Alphabit, Cosmos, Kernel Ventures, Mozaik Capital, and NGC Ventures are a few investors on the list.