Envy Gaming expands cooperation with Jack Link’s: The North American esports organization Envy Gaming and the snack business Jack Link’s have expanded and renewed their cooperation.
According to the deal, Dallas Fuel and Envy Gaming teams will continue to use Jack Link’s as their official protein snack. However, the extension will also affect OpTic Gaming rosters, which include OpTic Texas’ Call of Duty brand.
Following their merger last year, Envy Gaming and OpTic Gaming are now part of a single brand.
The well-known American company Jack Link’s produces jerky, beef strips, and other protein-rich foods. After its first deal with Envy Gaming expired in 2019, the two parties are renewing and growing their collaboration.
The snack manufacturer will join OpTic’s teams and content producers due to the contract, and it will also get a prominent jersey placement on the team’s uniforms. The sleeves for all other groups will have the Jack Link logo. Future co-branded Jack Link programming will include content producers, including Optic’s founder Hector ‘Hecz’ Rodriguez.
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Another well-known partner of esports businesses is Jack Links. The firm has a long-standing relationship with the esports organization Fnatic, with whom it has developed a community-focused campaign. The food company collaborated with the European Masters, a local League of Legends competition. The business collaborates with Toronto Ultra, a Call of Duty League franchise, in North America.
“Jack Link’s blend of irreverent brand fun and quality munchies has been a fantastic match the previous three years,” said Shay Butler, vice president of sales and marketing at Envy Gaming. As we broaden our partnership with Jack Link to include the OpTic brand, live events, and more, we’re eager to keep expanding and link our community with Jack Links in new ways.
