75+ Netflix Statistics, Insights, & Facts That You Must Read [2020]

Netflix is the most popular and the biggest video-streaming service in the world in 2020. This massive popularity and usage is the result of the growing number of viewers and excellent content available on the platform. Binge-watching has become synonymous to Netflix. All this has resulted in the birth of certain interesting Netflix statistics and facts. We’ve collected the most interesting ones in this compilation that you’ll find below.

In this post, I will present to you 75+ amazing Netflix Statistics, Insights, and Facts that you must read in 2020. Grab a box of popcorn and start going through these intriguing facts & stats about Netflix if you are bored of binge-watching series after series during the quarantine.

Must-Know Netflix Statistics, Facts & Insights

Netflix is an American media service provider and video-streaming platform that we all love. There is literally limitless content available on the platform that is worth watching. The excellent content has attracted viewers for the platform from every corner of the world. It started its journey in 1998 as a DVD rental service and now it has evolved into the largest video-streaming service in the world. There are millions of viewers who tune into Netflix daily in search of entertainment. And, Netflix never disappoints.

Let’s take a look at some of the most fascinating and intriguing Netflix statistics, facts, and insights that any Netflix-fan shouldn’t ever miss.

Netflix Statistics & Facts About its Origin & Development

Netflix has a very interesting history that we’ll cover here. Unlike the other startups that usually suffer in the beginning, the case was different with Netflix. It caught pace at the beginning only and hasn’t stopped ever since. Let’s take a brief look at how Netflix started and evolved into our favorite movies, web-series, and shows platform.

  • March Randolph (Right) and Reed Hastings (Left) started Netflix in 1997 and launched it as a DVD rental service in 1998. Hastings is currently the CEO of Netflix Inc.
  • Both the founders were already involved in the West Coast tech scenario. Hastings was the owner of Pure Atria, a debugging software firm, while Randolph had co-founded MicroWarehouse, a computer mail-order company. Randolph then sold MicroWarehouse for $700 million which was the then biggest deal in Silicon Valley.
  • In the beginning, Netflix provided a lightweight and compact DVD format that worked in the mail order context. Then, after a year and a half, Netflix introduced the subscription model and dropped the single DVD rental. With this new model, subscribers could rent as many DVDs as they want without any extra charge or late fees.
  • With the new model, Netflix also introduced the first algorithm that utilized user ratings to select films that are better than the rest. It also introduced a recommendation system known as “cinematch” which a lot of users liked.

Growth of Netflix

  • By 2002, Netflix has gained over 300,000 users and the number reached up to 600,000+ in 2002 and 4.2 million+ by 2005. 2001 was the only year where Netflix suffered due to the dot-com bubble burst.
  • In 2004, someone sued Netflix for false advertising in relation to claims of “unlimited rentals” with “one-day delivery.”
  • Blockbuster, the then biggest rival of Netflix who shut down forever in 2013, was offered to buy Netflix for $50 million. However, the deal didn’t happen and everyone is glad about that.
  • Netflix Inc. made its IPO in 2002 on Nasdaq.
  • Streaming was introduced in 2007. From here, a revolution started in the world of digital entertainment.
  • Netflix partnered with a lot of big companies in the following years and became watchable on various platforms like PS3, Xbox360, and Apple devices.
  • In 2010, Netflix introduced the algorithm that moved users to the content that they’ll prefer the most. This proved to be an instant success for Netflix.
  • Netflix went international in the same year with its launch in Canada. And, in 2011, it was launched in Latin  America. In the next few years, it was launched in various regions worldwide including Europe, Asia, and the whole world by 2016.
  • “Original Content” was introduced in 2012 with the launch of “Lilyhammer” followed by the “House of Cards” and “Orange Is the New Black,” with both of them launching in 2013.
  • By 2013,  Netflix gained over 40 million+ global audience, with over 31 million from the USA. 
  • By September 2014, they collected subscribers from over 40 countries. 
  • In 2018, Netflix’s user base reached 137 million worldwide making it the biggest online subscription video service.

Netflix Statistics, Facts & Insights About Users and Usage

Netflix is currently the biggest video streaming service worldwide. It has subscribers in millions from every corner of the world. Let’s take a look at the users and usage statistics of our favorite video network.

  • Netflix currently has 183 million+ subscribers globally. The number was 167 million+ at the end of 2019. It gained nearly 16 million+ new subscribers in the first three months of 2020.
  • Out of the 183 million subscribers, over 69 million are from the USA and Canada combined while the rest are from different countries around the world.

Picture Credit: Statista

  • Netflix has been gaining more subscribers internationally in the last few years than in the domestic region.
  • 80% of the subscribers use Netflix daily whenever they get free time. The rest fail to open Netflix daily but they still open it for at least 5 days a week.
  • An average subscriber spends around 2 hours a day on Netflix daily. The number was only an hour in 2015.
  • 52% of the US viewers watch Netflix around 1 to 10 hours a week.
  • In 2018, parents spent more time than children watching Netflix.
  • An average adult takes 7.4 minutes to find something to view on Netflix. While the Younger users spend the longest to find something worth watching, with 18-34-year-olds spending 9.4 minutes, compared to 8.4 minutes for 35-54-year-olds.
  • In the UK, the average viewing time by the users stands at 40 minutes a day. The people there prefer traditional television and Youtube more.
  • Netflix introduced the system of launching the whole series in 2013 and this gave rise to the term “Binge-watching” and it became “word of the year” for Collins English Dictionary in 2015.

Netflix has become the key source of entertainment for internet users around the world. These statistics verify this claim.

Demographic Netflix Statistics

Netflix now has subscribers in every corner of the world with the audience in every age group. Let’s go through the key demographic Netflix stats here.

  • Netflix is available in 190 countries worldwide in more than 21 languages including all the major ones like English, Spanish, Arabic, Hindi, French, German, Portuguese, and many more.
  • It is not available in China (mainland), North Korea, Syria, and Crimea.
  • It has the maximum users from the USA and Canada followed by Australia, the UK, and Brazil.

Picture Credit: eMarketer.com

  • Netflix has the maximum user penetration in the USA, followed by Norway, Canada, Denmark, and Sweden.
  • It is expected that Netflix will have over 10 million+ subscribers in India by the end of 2020. 
  • Netflix has the maximum percentage of single-service subscribers of 65+ age and the maximum percentage of three-service subscribers with 35 to 49 years of age. 
  • Over 50% of the total Netflix subscribers have an age of over 35 years old.
  • The Netflix user base is evenly split between genders with a male to female ratio of 49:51. In 2015, this ratio was 49:55.

People of all ages, gender, and ethnicity love watching Netflix.

Financial Insights of Netflix

While gaining subscribers from all around the globe, Netflix has also been making massive sums of money. All the credit goes to the incredible quality of content available on the platform. Here are some financial insights that you shouldn’t miss about Netflix.

  • According to Forbes, Netflix has a net worth of $194 billion in 2020. Their worth has increased over $50 billion in the first three months of this year.
  • Netflix posted revenue of 2,015.6 crores USD in 2019. The number was US$15.8 billion in 2018.

Picture Credit: MarketRealist

  • The Netflix shares sell for around $350 per share. It has been a great stock for investors over the years.
  • It is the 10th largest internet company.
  • Despite having a huge revenue, Netflix is still operating at loss in recent times. This is due to the fact that it has been heavily investing in original content to switch the world to the internet-based entertainment.
  • They spent over $12 billion on original content in 2018 and even more in 2019.
  • Netflix has over 26% of the Global streaming traffic at all times.

They are still under development, but they have been already tasting success.

Netflix Content Stats & Facts

Content is the key for Netflix to attain success. Let’s take a look at some of the key stats and facts about the content available on Netflix.

  • In 2010, Netflix offered around 530 TV shows and 6755 movies. Today, they offer around 13,300+ titles worldwide.
  • Netflix has been focusing on offering more TV shows than movies since 2010 and by 2013, it had more new TV shows added than movies.
  • It started focusing on producing original content more than the acquired one from 2013. By 2018,  Netflix had more original content than acquired.
  • House of Cards is the first Netflix original series launched in 2013. Other initial shows were “Hemlock Grove” and “Orange Is the New Black.”
  • There are over 850+ original titles available on  Netflix.
  • Netflix is going to premiere over 83 new shows in 2020.
  • 80% of US viewers use Netflix to watch original content.
  • Over 58% of the Netflix subscribers mentioned original content as the reason for subscribing.

Top 10 Netflix Movies by Viewership

Here are the top 10 Netflix movies by viewership between October 2018 to  September 2019 as disclosed by Netflix itself.

  1. Bird Box 80 million
  2. Murder Mystery 73 million
  3. Triple Frontier 52 million
  4. The Perfect Date 48 million
  5. Tall Girl 41 million
  6. The Highwaymen 40 million
  7. Secret Obsession 40 million
  8. Always Be My Maybe 32 million
  9. Otherhood 29 million
  10. Fyre 20 million

Top 10 Netflix Television Series by Viewership

Here are the top 10 Netflix Television Series by viewership between October 2018 to  September 2019 as disclosed by Netflix itself.

  1. Stranger Things 64 million
  2. The Umbrella Academy 45 million
  3. La Casa de Papel 44 million
  4. You 40 million
  5. Sex Education 40 million
  6. Our Planet 33 million
  7. Unbelievable 32 million
  8. Dead to Me 30 million
  9. When They See Us 25 million
  10. Elite 20 million

Final Take

These are some of the very interesting Netflix Statistics, Facts, and Insights. These facts verify how influential and big the video-streaming platform has gotten over the years. We all love Netflix and it has been the perfect way to kill our free time. If you have some amazing Netflix recommendations for us that you’d like us to watch, feel free to share them in the comments.

That’s all for this post. I hope you find it helpful. For any queries or suggestions regarding anything mentioned above, feel free to use the comment box. I’ll be glad to listen to you.