In November of last year, WhatsApp was given permission to raise its user cap in India from 20 million to 40 million, which means that more people can use the service. Soon after, the National Payments Corporation of India gave the popular Meta-owned messaging platform permission to reach an extra 60 million people in India with its payments service. This means it can now reach 100 million WhatsApp Pay users in India.
WhatsApp Pay Can Now Serve India’s 100 Million Users
WhatsApp Pay can now have 100 million users in India, five times more than when it was first launched in 2020. This decision is part of the plan. WhatsApp had to roll out its payments service in India in stages to ensure everything went smoothly.
A spokesperson for WhatsApp told TechCrunch that the “National Payments Corporation of India (NPCI) has approved an extra sixty (60) million users on UPI for WhatsApp.” When WhatsApp gets this approval, it will be able to make the service even better for its hundred (100) million users.”
This decision is also a result of the “significant” investments the messaging platform made last year, so they made this one. The forum will spend money on it in the next six months to make WhatsApp Pay more popular.
This decision could help WhatsApp Pay reach more people and become their favorite way to pay. It could also take on the best UPI apps in India, like Google Pay, Paytm, and even PhonePe, which are currently the best in India.
NPCI rules say that no one in the UPI industry can have more than 30% of all UPI transactions in a quarter. This comes at this time. However, it isn’t clear how this change will affect all of the UPI players out there.
Whatsapp is now use by more than 100 million people in India, so we’ll have to see if it adds new features or other ways to get people to sign up. Please let us know if there are any more changes.