What is a CIAM solution?

CIAM stands for Customer Identity Access Management. In a CIAM solution, the login procedure is specific to each user and application that accesses the system.

woman and man sitting in front of monitor

There are two types of CIAM solutions: cookie-based authentication and session-based authentication. With a cookie-based login, your browser stores information about a website you have visited in a text file named a ‘cookie.’ When you return to the site, your browser sends back this stored information in a ‘cookie.’ A session-based authentication does not depend on any cookies being sent by the user’s browser.

When you access an application that has CIAM solutions implemented, you are typically redirected to a login page where you enter your credentials. If your credentials are correct, you are then taken to the application’s main page.

Both types of CIAM solutions offer the following benefits:

  • Allows users to access an application using a single set of login credentials while keeping their privacy and independence (no need for a central user directory and authentication server).
  • Single sign-on across multiple websites or intranet applications
  • Provides a more secure way of authenticating users than traditional session cookies
  • Allows for more accurate auditing and monitoring

What is a CIAM Account Password?

CIAM account password is the set of credentials used to authenticate a user. In most web applications, users enter their email addresses and password to access the application.

Fortunately, if you’re using CIAM, you won’t need to remember and manage dozens of login credentials anymore.

A CIAM solution will store your passwords for you and let you use just one password to access all the applications you need to log into. This means easier compliance with your security department since they can set a master password that everyone has to use instead of checking who’s using which specific application.

Why We Use Them

CIAM software solutions are useful when a consumer’s identity is utilized in a business relationship. CIAM solutions can be applied in various areas, such as banking and telecommunications.

The result is to let the service provider know who their customer really is since it may differ from the information that was provided when the person joined the service.

The information that is used to identify the customer can be consumer profile data about credit history, preferences, and so on. This may also include other types of business-related data, e.g., payment history.

A CIAM solution will help companies implement a more personalized approach to their customers because they can function with the correct information.

Besides that, it might help in increasing the conversion rate since the customer feels the company is trustworthy.

CIAM solutions can also be used internally, such as identifying lost customers who have not been using their accounts for a long time.

By knowing who their clients are and what they like, companies can establish a stronger relationship with them and increase the loyalty of their customers.

How Do I Get CIAM?

It’s pretty straightforward, actually. You will need to have a Third-Party Identity Provider (3PID) solution in place, which is currently being offered by the likes of Auth0 and OneLogin, for example.

You will then connect your app to that 3PID service, after which you can configure it to support the format that works best with your system.

Some of the most popular CIAM features are:

  • Self-service password reset
  • Multi-Factor Authentication (MFA)
  • Social logins (Google, Facebook, etc.)
  • Login with Amazon

After that, you can start configuring your clients’ profiles and request permissions. Once they grant the permissions, you can start sending user data to your application. You can keep it all synchronized and up-to-date using backend code or a CIAM solution (such as OneLogin).

There are other features such as single sign-on (SSO), multi-factor authentication (MFA), and social login, which will make it possible for your users to log in with their Facebook or Google account, and you won’t need to worry about managing usernames and passwords anymore.


In conclusion, a CIAM solution is a product that all developers should know about and have in consideration when building their applications with single sign-on functions. It has many features such as SSO, MFA, and social login, which makes it possible for users to log in with a third-party-provided account instead of creating one from your system. With these features, you won’t need to worry about managing usernames and passwords anymore.