How to use Python for SEO?

Python for SEO: As an SEO specialist, you need to analyze website KPIs, identify strengths and weaknesses of your business, and develop SEO strategies.

It requires tedious, monotonous, and excruciatingly boring tasks that sometimes take up a lot of your time. As a result, you have little energy for strategy and real business growth.

But there is good news: you can automate most of these analytical tasks. Therefore, many SEO specialists and marketers use Python for SEO to better index their websites on Google and grow their business.

It is a powerful programming language and an indispensable automation tool that saves successful SEO specialists tens of hours. With little coding knowledge, you can write or download useful Python scripts to boost your SEO.

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So, read on and learn how to use Python scripts to free up 12-15 hours a week.

How to install Python for SEO?

If you haven’t used Python before, it’s time to install this programming language from Python.org. You can also find Python 2 and Python 3. Which one is better for SEO?

The third version of Python 3 is a common standard, and the second iteration is no longer supported by developers. However, you can install both versions, as many useful scripts are written with Python 2.

What libraries do you need to run Python scripts?

Once you install Python, you may need multiple libraries to run the scripts on your websites. Check some of the most popular:

  • Beautiful Soup – a tool to extract data from web pages.
  • Pandas: a data management library.
  • Requests – A library for submitting HTML requests and exporting request results.
  • Advertising Tool – Essential functionality for running SEO-related Python scripts.

Also, particular scripts may require more libraries. So you can check the requirements for every SEO script you find on the web.

How to run Python for SEO online?

If you just upload Python files to your server, your scripts won’t work. Instead, you must use additional software to make Python compatible with web servers. To do this, you can consult the official python instructions.

Where do you get the Python SEO scripts?

While it takes some time to install Python, you don’t have to be an experienced programmer to use Python scripts. Otherwise, SEO programming would take too much time and effort to see measurable SEO improvements.

The good news is that you can download a lot of Python scripts from online programming repositories like GitHub.

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4 Best Ways To Use Python For SEO To Increase Your Website Performance

Now, let’s review the popular applications of Python SEO scripts.

As an SEO specialist, you need to pay close attention to the links on your website. There are many link building ways but only a few to track.

However, checking your websites for broken links at least once a month is just as crucial as getting new hyperlinks.

A few dead links won’t make your site drop to SERP 10th. However, too many 404 links can compromise the user experience and slow down traffic growth in the long run.

But what if you have an online store with thousands of product pages? Checking them all by hand is silly. This is why you can learn Python for SEO to detect dead links in a few clicks.

Once you run a web crawling script, it starts sending requests to your website and shows broken hyperlinks. After the script is finished, you can download the list of inactive links in CSV format.

Scraping websites

Let’s say you have to identify the most shared items on your affiliate blog or compare custom t-shirt prices. Instead of manually checking web pages, you can use Python web crawlers to extract this data into a digestible format.

You can also collect data for your marketing campaigns. For example, you can run scripts to collect the most convertible email titles or HTML email templates.

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The more reputable backlinks you have, the better your website will rank in Google and other search engines. Although experienced SEO specialists often buy backlink packages.

Sometimes you have to immerse yourself in traditional outreach activities. With Python, you can collect relevant posts, collect editorial emails, and submit presentations faster than your cup of coffee cools down.

Image optimization

Beautiful, high-quality images can skyrocket bounce rates and kill traffic by increasing page load times. Image compression will help you keep page load times within acceptable ranges and improve the customer experience.

But what about dozens of images? You can compress images in bulk using Python scripts without compromising their quality.

The bottom line

Python is a powerful tool to ease your SEO tasks and free up time for your strategies. With Python, you can automatically scratch web pages, optimize images in bulk, detect broken links, and more.

The great thing about using Python for SEO is that you don’t have to be a programming guru to do it. All you need to do is download and run relevant SEO scripts.