Instagram reduces creators’ payouts: Instagram, which Meta owns, is said to have cut creators’ payouts by as much as 70% while increasing the metrics they need to make money on the platform.
Per view, they’re getting less money from the Financial Times, and videos require a lot of people to watch them before they can pay the people who made them.
Creators say that Instagram hasn’t explained why they changed how they get paid.
When the Financial Times talked to one of the creators, they told them that their threshold for “getting paid up to $35,000” had gone from 58 million views to 359 million views.
“Reels” bonuses are being tested on Instagram and Facebook; Meta said in a statement late on Wednesday. This could cause payouts to “fluctuate” as the pricing models are changed.
Instagram started the “Reels Play Bonus Program” in July last year. It gives money to people who post on Reels, Instagram’s TikTok-style short-form video clone.
Instagram reportedly started giving bonuses of up to $10,000 to people who post videos on the Reels section of the site.
Because bonuses will be more personalised in the future, they say the company.
Other social networks like TikTok and Snapchat have developed programmes like this one to keep content creators on their platforms.