Every digital platform aims to generate organic traffic through rational and digitally proven methods in this highly digitalized and fast-moving world. Around the globe, about 4.9 billion people use the internet and social media platforms to connect with the world, make new friends and explore new opportunities. Everyday, thousands of websites appear on the world wide web, offering various services and products. About 1.7 billion websites are operating in different regions of the world, attracting millions of internet users. With the influx of digital media and technology, users use the internet to their advantage by finding authentic resources and services online.
Websites and e-commerce platforms hire digital marketing agencies to achieve high sales and substantial revenue. Digital marketing revolves around contemporary marketing tricks but in a modern way. Various marketing tools and techniques are implemented to divert organic traffic towards main landing pages and products. Influencer marketing is one of the techniques, which is also known as word of mouth delivered by an influencer personality. Whether a home décor store or a high-end restaurant, both need influencers to market their products and specialties.
Similarly, e-commerce stores and high-end apparel brands need models and strong influencers to talk about their products on social media accounts and pages. About 4.55 billion individuals use various social media platforms on their smartphones and tablets. Influencers create appealing videos and taglines for their top-selling products to divert online users towards the product’s main landing pages.
Which Growing Industries Use Influencer Marketing to Their Benefit?
Every 9 in 10 businesses use various digital marketing techniques to attract a greater audience pool, creating a solid digital reputation. Every processing, manufacturing, and tertiary industry focuses on its end-users and their due needs. Before launching any new product range or services, every industry thoroughly researches market trends and users’ interests. Nowadays, most businesses have shifted towards e-commerce platforms that are relatively easy to manage and can be modified and updated according to the ongoing market trends.
According to a recent online survey conducted in the US, about 230 million individuals have purchased products online through various e-commerce sites and digital platforms. Influencer marketers and digital branding experts are taken onboard to attract customers through different mediums and channels. Influencers can dominate any user-centered market by implementing various strategies, boosting the overall product sales. Mentioned below are the industries that have shifted their focus towards digitized marketing and sales techniques.
- Sports Betting and Gambling Industry
- Online Fashion Industry
- Online Crypto Trading Industry
- Electronic Industry
Sports Betting and Gambling Industry
Every year about 60-70% of Americans bet on various NBA, NHL, and other sporting events. Gaming influencers play a vital role in the gambling industry, as they have the unique, appealing charm to influence the decision of betters and their buying power. Influencers in the NBA circuit are famous on various social media platforms, where thousands of gamblers and game lovers follow their main accounts and media handles. Many avid gamblers wait for NBA games featuring their favorite players, on which they can bet and try their luck. Many NBA fans love betting on D’Angelo of Timberwolves and other seasoned players. If you want to try your luck, you can bet on him at betrivers, and stay tuned with his recent performances. Before betting on the odds, every gambler tracks the ongoing team and individual players’ performances. Influencers benefit their followers by giving them insider information which might be a crucial turning point. Influencers direct gamblers towards specific betting platforms, contributing to the platform’s overall traffic rate and digital influence.
Online Fashion Industry
According to the recent statistics of 2021, the retail fashion industry across the US is worth about $3 trillion, which is expected to grow more. Every 9 in 10 individuals love shopping online and staying updated with the ongoing fashion. Online marketing influencers dominate users’ thinking by giving positive reviews about premier brands and high-end products. Before buying any product, even nail paint, every individual searches the internet for a product’s review and ratings. Influencers market products and brands via social media threads, attracting organic traffic and generating sales.
Online Crypto Trading Industry
About 9 in 10 individuals have invested in Bitcoin and other legal cryptos in America. The online crypto market is controlled and influenced by business tycoons and multinational giants. Like the stock market, the online crypto trading market is very volatile and lucrative. Many influential business professionals give dominating statements regarding various cryptos, encouraging traders to invest in specific coins and denominations. According to many financial analysts, the crypto market is better than the usual stock market as it doesn’t influence any external factors. But in reality, the online crypto trading market is also controlled by some very influential people of the world. With YouTube channels and Twitter, many powerful influencers dominate the crypto market, contributing to the digital traffic on various e-trading platforms.
Electronic Industry
Influencers play a vital role in the Electronic Industry. Around the globe, every individual refers to the internet and various content posting sites to learn about an electronic gadget and its peculiar features. Online marketing professionals, also known as influencers, convince people to buy upcoming flagship smartphones, electronic devices, etc. Once bought, electronic items can’t be returned at the same price. Influencers quote various deals and discounts claimed through their referrals to attract the public. Many influencers associated with the electronic industry review about 10-15 products every day on their Instagram, Facebook, Twitter, and Snapchat accounts. Many electronic products are made available on various e-commerce and listing websites, which are easily accessible by millions of individuals across the globe. Influencers divert organic traffic, known towards various products and accessories. As organic traffic increases on the specific website, the website starts to get ranked on Google and other powerful search engines. Organic sales improve the overall digital presence of websites and e-commerce platforms which cater to about 80% of the world’s population.
