How Can a Jeep Be Worth $100,000?

The idea of paying six figures for a Jeep might strike many as sort of odd. These vehicles are known for being rugged and the kind of car that you take on an off-road adventure—not to get waxed and polished.

black and white car in front of green tree during daytime

At the same time, the average car price has been ramping up at a furious pace due to material shortages across the board. Across all brands, the average new car now costs over $47,000. While this is still a long way from the $100,00 mark, it’s critical to note that all autos have become more expensive due to the Coronavirus pandemic supply shortages.

Still, there needs to be a strong justification for any vehicle—not just a Jeep—to hit the $100,000 price tag. So, how can a Jeep be worth $100,000? The answer is in one of the brand’s reinvigorated favorites, which is turning heads with its awe-inspiring design and capabilities.

How Can a Jeep Be Worth $100,000?

For most people, spending $100,000 on a vehicle is a big ask. Many will shy away from dropping that kind of coin on a car. But many will be surprised to hear that one of Jeep’s reborn model lines is carrying such a demanding price tag.

When you start digging into the details, however, this cost starts making a lot more sense. The Jeep Grand Wagoneer isn’t your typical SUV. While it certainly carries the Jeep name and swagger, it’s a whole lot more than you might normally expect from one of these rides.

What Are the Key Features of the Jeep Grand Wagoneer?

In order to fully understand why the Jeep Grand Wagoneer is able to hold such a premium price tag, you simply need to take a look at some of its key features. The things that set the Grand Wagoneer apart from other SUVs highlight why it’s justified in its six-figure cost. These are the most important specs and features of the Grand Wagoneer:

  • Jeep-Quality Control on All Road Surfaces – Jeeps are known for their uncanny ability to go anywhere. Since their inception as a World War II service vehicle, Jeeps have been able to get drivers past incredible obstacles. The Grand Wagoneer lives up to this legacy with its Quadra-Drive II 4×4 system combined with the Selec-Terrain Traction Management System. This allows you to match your vehicle’s response with the current road conditions—leading to optimal performance.
  • Massive Towing Capacity – SUVs have a tendency to fall a bit short when it comes to towing capacity. While many people want their SUV to perform like a truck, with all the creature comforts, this typically isn’t the case. With the Grand Wagoneer, however, drivers don’t miss out on any towing performance. Sporting a max towing load of 9,850 pounds, the Grand Wagoneer is a best-in-class beast when it comes to raw power.
  • Stunning Exterior Details – Jeep isn’t a brand typically associated with luxury and style. But the Grand Wagoneer is a lot more than a regular Jeep, which allows it to confidently carry its $100,000 price tag. The tri-pane panoramic sunroof is one of the most fun features of the Jeep Grand Wagoneer. With a separate sunroof for each row of seats, passengers can feel the rush of wind and gentle outside heat no matter where they’re sitting in the vehicle. While the Grand Wagoneer certainly looks like it’s in the Jeep family, it also has a unique look of its own. There’s a mix of Jeep Cherokee, classic Jeep Wagoneer, and modern luxury SUV, all mixed to create a stunning exterior build.

Paying $100,000 for a Jeep might seem impossible. But the world is changing in many ways. Jeep is staying on the pulse of these changes with its new Grand Wagoneer, which shatters the status quo of luxury SUVs.