Google announces the Privacy Sandbox: In addition to other than the new privacy improvements available in Android 13 and the 13-DP1 version, Google further aims to restrict the use of personal data of users to advertise and ensure that users’ information is secure.
Google will do this through the brand new “Privacy Sandbox” for Android,” an initiative to Google to create advertising options that don’t affect the user’s privacy.
Privacy Sandbox Information at an A-Z
At present, Google has just announced Privacy Sandbox.
This will restrict the sharing of data with third-party companies and will allow users of being able to ” operate without cross-app identifiers, such as the advertising identification.”
However, Google hasn’t revealed the method it will use to achieve this.
For those who aren’t aware, Privacy Sandbox is not an initiative launched by Google.
It’s only been made available to Android users after being accessible for Google Search for the most extended period.
This version restricts the use of third-party cookies as well as covert tracking.
It began using the FLoC API and currently uses Topics API designed to display relevant ads and content to users without risking their privacy.
It’s yet to be seen which methods the Privacy Sandbox Android version employs to restrict the use of personal data.
It’s also been revealed that Google’s program to protect Android users isn’t based on what Apple is doing.
In a scathing attack on Google, Cupertino giant, in an article on its blog, Google states, “We recognize there are other companies that have adopted an entirely different approach to advertising privacy. They have essentially rescinded the use of existing technology by advertisers and developers. We consider that — without providing an alternative to protect privacy, these approaches could be not effective and could result in negative results for the privacy of users and business owners of developers.”
For those who aren’t aware, Apple provides users with the option to decide if they wish to allow apps to monitor them and gain access to their data.
It gives them the chance of a notification or a click and aids them in getting out of the situation.
In this regard, Google will build tools and methods for developers and support the existing features of its ads platform.
Developer previews are expected to be available in the coming year, and it is expected that a beta version is in the pipeline for the year’s close.
We’ll likely get more information on the project soon, and we will keep you posted on the news.