Global Facebook interest dropped 90%: Media reports say that there has been an 87% drop in people searching for the term “Facebook” over the past decade.
Aging users, a growing disinterest in Facebook, and the rise of TikTok are all to blame for a drop in global Facebook searches, according to Banklesstimes.com.
Facebook doesn’t seem to be able to get people under 30 to sign up for the service. The social media site has lost popularity with teenagers and young adults across its main markets, even though it changed its name to Meta. There were 1.93 billion daily users in Q3 of 2021, but that number fell to 1.929 billion in Q4.
This has been made worse by new competitors coming into the market.
In February, Meta CEO Mark Zuckerberg blamed the company’s loss of users on the rise of TikTok, which is now the market leader for short-form user-generated videos. This is why Meta is losing users.
In addition to Instagram and WhatsApp, the company called Meta owns Instagram and WhatsApp, too.
The report said that reels have been available on the photo and video sharing app for some time now, but they haven’t been as popular as Tiktok’s.
According to Mark Zuckerberg, the company is working on a new short video product to try and beat TikTok at its own game.
The report said that Apple’s “app-tracking transparency” feature, which came with iOS version 14.5 in 2021, is also making things worse for Facebook.
iPhone users must permit apps to track them at a user level and with their device IDs.
Advertisers who rely on Facebook to keep their businesses afloat have been shaken by the news, even though many people haven’t shared this information with everyone.
TikTok is so popular because it costs less per 1,000 views than Facebook.
So, Facebook has lost $10 billion in advertising money. The figure is almost 9% of the company’s revenue for 2021. As a quarter of its annual profit, this is important, the report said.