Growing a business often feels like climbing a never-ending staircase, but few would argue that the ascent feels good. Today, we have dozens of well-known marketing/promotion strategies that not only help us take the next steps up but make true leaps of progress.
Let’s examine seven of them that have a truly great and tangible impact on operations.
1. Broadcast your identity with merchandise
On the surface, putting your company logo and name on merchandise may seem like a decision rooted in vanity – but those who have done it would disagree. Each piece of merchandise is a representation of your brand and the introduction of the name to the hundreds or more people that see it. And once they know the name, they’re just one step closer to buying your product/service. So don’t skimp on those promotional fridge magnets.
2. Harness the power of search engines
If you want more people to find and choose your business for their needs – search engines (Google in particular) are an invaluable tool. But before you make it to the front page of the results on every word or phrase associated with your company, you may have to do some optimization, and purchase ads – perhaps implement a digital content pipeline.
3. Start building email lists ASAP
Email marketing is still essential in 2022, especially for B2-B companies. Creating email lists for clients, subscribers, and groups of interest can do a wonderful job of driving new business to the company and keeping longtime clients coming back. However, nobody likes to be inundated with promotional emails, so it’ll be up to you to find the right balance of helpful/irritating.
4. Don’t forget to use CTAs
CTA (call to action) represents a phrase or sentence encouraging behavior from a reader. If you’re writing about a service, a call to action would be the text that finally convinces the reader to do something – try the product, subscribe, take a tour, etc. Feel free to add CTAs in any preferred form: text marketing, banners, videos, etc – you should see a real uptick in customer activity.
5. Set up a knowledge base
Many modern companies have a section on their website dedicated to sharing information. This could be a blog, a collection of articles, assorted manuals, etc. You might wonder how providing information promotes your business? The answer is that it can draw in new readers AKA customers – via answering their burning questions while demonstrating a readily-available product or service.
6. Hire the right specialists
Many marketing teams nowadays are hiring lead generation specialists or partnership managers, sales associates, and similar specialist types. They bring in a lot of new clients and supplement the flow of business that’s already coming in via your usual processes.
7. Connect with partners and affiliates
Partnering with other companies can be a great way to expand your reach and share your message with new audiences and markets that you normally don’t have access to. As long as you find a mutually beneficial arrangement with the related companies/persons, you can both reap continued benefits.