Writing a great copy doesn’t mean writing a magical piece of text with a symphony of outlandish words that can show Shakespeare himself what’s what. A powerful copy is indeed simple, catchy, and resonates with your audience. And that is the beauty of it.
Most certainly, this skill comes naturally to very few people, but you can always learn and sharpen your skills. All you need is guidance and willingness. Similar to how students seek help with their homework and turn to experts from DoMyEssay or similar essay writing services when they struggle to meet the quality requirement for their assignments.
Copywriting is a perfect amalgamation of creativity and the presence of mind. You must know where to draw the line between relevance and artistry. Whether you are new to copywriting or are looking to enhance your skill, we’ve got you covered.
But before that, here’s a quick tip.
Tip: Freewriting Is the Best Warm-Up Exercise
On some days, writing a good copy or even a worthy paragraph feels like an impossible task, and you can’t just push yourself to write anything meaningful. The reason for this can be exhaustion, the fear of the blank page, or even writer’s block. But do not worry and try freewriting instead. The majority of writers advocate in favor of this tried-and-tested warm-up exercise.
All you need to do is take a pen and paper and start writing freely. Get away from the screen, sit in a quiet place, and write whatever comes to your mind without trying to sound logical or adhere to any rules. This practice will tune your brain into the process, and you will find your creativity flowing.
Try to dedicate at least 10 minutes every day to freewriting. It is also advisable to do this exercise right before you start working on your project. It will help you get in the right mindset and unlock your creativity.
5 Best Copywriting Techniques
When it comes to creating compelling copies, you must know what works best in the industry you are writing for. Of course, you are always welcome to experiment, but some techniques have already been tried and are there for others to learn without risking their time and efforts.
Shorten Your Copy
Good copies are crisp and clear. The more words you add, the lesser impact it would create. Remove fluff, skip exaggeration, and convey your message in minimum words. The best way to do it is to take the time to rephrase your copy with all the possible variations. You should also be careful not to distort the intent of your copy while shortening it.
For example, on Grammarly’s website, you will find the following piece of text:
“Great Writing, Simplified”
Instead of saying:
“Grammarly Simplifies Your Writing Process,” etc.
As you can see, the shorter version has a much greater impact. You should also remember that today people have much shorter attention spans. That’s why making your copy short is definitely a winning technique.
Emphasize Benefits Over Features
It’s all about what’s in it for your target audience. Nobody is interested in what you do. You can only grab their attention by showcasing the product’s benefits in your copy.
For instance, an IT solution company’s ad can say:
“Grow Your Business 10X With Our Digital Solutions”
“We Provide World-Class Tech Solutions for Businesses”
The first example clearly tells its potential customers how its services will benefit them. On the other hand, the second one talks about what the company does. So, clearly, the more impactful copy would be the first one.
Don’t Sound Robotic
The human touch plays an important role in connecting your brand with your audience. And this connection is what conspires in your favor and turns a potential client into a customer.
You must always add the brand’s personality into your writing. Get to know the target audience and shape your language, but don’t shy away from sounding human.
For example, you can use slang and be casual for a younger generation whom you plan to sell some cool gadgets or fashionable clothing. On the other hand, your tone can be warm and friendly for a more mature audience to sell professional courses or electronic gadgets.
Create a Hook
Yes! Catchy it should be. Most people lose interest after reading the first couple of sentences. If your copy is not compelling the reader to read the next line, it’s worthless.
So, start with a hook and remove any following sentences that don’t connect with the next ones. In order to have your writing do its magic, ensure that every line in your draft forces the reader to keep on reading.
For example, one of the most famous and referred-to copies was written by John Caples to market the U.S. School of Music’s Lessons.
It reads, “They Laughed When I Sat Down At The Piano – But When I Started to Play!”
He kept the title so catchy that you feel like reading the whole story out of curiosity. Take advantage of this copywriting technique and engage your readers right away!
Say No to Passive Voice
Writing in a passive voice is a big no-no in the content marketing world unless it is for academic or research papers. Passive voice kills the personality and sounds awkward. This creates a disconnect with the reader, which is hazardous for a copy that aims to sell.
Sentences in a passive voice are meant to put the subject at the end or omit it altogether, which is inversely proportional to the motive of copywriting. On the other hand, the active voice sounds more personal and direct. It creates a sense of belongingness for your audience if done correctly. Additionally, a copy written in an active voice sounds friendly.
Writing great copies is not as daunting as it might look. The simpler it is, the more attractive it turns out to be. All you need to do is hit the right cord. Use the above-mentioned techniques to polish your copy and watch it convert in no time.