What are Google Ads: A Beginner’s Guide

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Finding ways to make your business visible in today’s market can be a challenge. The internet has done a lot to advance what is possible in the world of business, but it’s also come with its fair share of challenges. One of those challenges is that customers now have more access to information than they ever have. Mammoth search engines like Google produce literally millions of results per search, and it’s easy for companies to fade into obscurity. 

The good news is that there are options that companies and businesses can use to help get their products and services out in front of potential customers. One of Google’s most powerful tools to help companies do this is known as Google Ads. This advertising platform is Google’s response to the overwhelming challenge that businesses face when it comes to achieving visibility online. 

This service is offered through Google, and any business can use it to promote their marketing campaigns. One option that a lot of businesses use is working with a dedicated Google Ads Agency. The reason for this is simple, as much as Google Ads is a powerful tool that any company can use, not all companies have the resources and capacity to run effective marketing campaigns. 

Working with dedicated professionals who know the ins and outs of Google Ads and can come alongside your company to strategize and execute marketing campaigns with high returns is a great option. For companies that have the recourses and capacity to handle this in-house, a Google Ads agency may not be a necessity. However, for any business that wants to get the most out of its Google Ads campaign, using a Google Ads agency that is staffed by industry professionals is a great way to get the results you need. 

If you have wanted to find out more about Google Ads, here is everything you need to know! 

What Exactly Do Google Ads Do For Your Business?

As mentioned above, Google Ads is an advertisement platform that companies can use to increase their brand visibility online. How Google does this, is by providing five types of pay-per-click ads that are visible when people search keywords specific to the product or service a business offers. 

When someone types a question regarding a product or service into Google, there’s the potential for literally millions of results to populate the search results. Google Ads will appear near the top of the page in a unique way that sets itself apart from the competition. In fact, even if this is your first time reading about Google Ads, chances are you have seen one before. 

Typically these ads come with a thumbnail picture, a brief description, and an outbound link. There are five types of Google Ads campaigns that can get your brand visibility all over the internet. These campaigns are Google Search, YouTube Video Advertising, Google Shopping, Discovery Advertising, and lastly, Display Advertising. 

How Do Google Ads Campaigns Help Your Business?

When you sign on to use Google Ads, one of the very first things you have to choose is the goal of your marketing campaign. Google Ads is engineered to help businesses increase one of three possible results: 

  • Increased phone calls
  • Increased physical store location visits
  • Increased website traffic 

All five of the Google Ads campaign types can help a business achieve one of these goals. These specific tools are designed to help businesses also expand their awareness both globally and locally. For example, if a business offering pest control to a localized area wanted to increase the number of phone calls they received from a specific geographic location, Google Ads is outfitted with the tools to accomplish this kind of goal,

At the same time, if a business that sells artisan kitchenware wants to expand its audience to a whole new part of the globe and increase website traffic, Google Ads can help make this a reality as well.  

Working with a dedicated Google Ads agency can help you find out what goals are right for your business so that you can not only find the right marketing strategy but achieve it. 

How Much Does Google Ads Cost?

Google Ads is a pay-per-click advertising service, which means you don’t pay unless the customer clicks. One of Google Ads’ strengths is that since it utilizes keywords to connect with customers that are actively searching for services or products, it can catch a customer when they are looking to make an investment. This means your advertisement can be very specifically targeted to the correct demographics, and the best part – is that you only pay if the customer clicks on your Google Ad. 


Google Ads is a powerful platform for getting your business in front of potential customers at opportune times. With a wide variety of campaign types and clear goals, using Google Ads, or working with a dedicated Google Ads agency, could get your business the results that it needs!