French esports group Team Vitality has teamed with the world’s leading brand of sportswear Adidas to launch Adidas for League of Legends Open Tour 2022.
In the course of the agreement, Team Vitality will launch a semi-professional team named Yellow Stripes to compete.
The Yellow Stripes team will gain from the two firms their performance infrastructures, and more importantly, Adidas will provide an expert coach for the team and design its uniform.
Yellow Stripes marks the latest collaboration between Team Vitality and Adidas.
Since their first collaboration in 2017, the two companies have worked together on an esports shoe and the VIT.01 and the esports organization’s jersey.
The Yellow Stripes roster comprises Matias “Matias” Manchin Opheltes and Alexis ‘Artoria’ Diebold, Lorenzo ‘Linkkey’ Giorgiutti, Julian ‘eaRyz’ Wehinger and John ‘Sotsy’ Sicre.
Fabien Neo, Divide Co-Founder and Director of Esports for Team Vitality, commented: “This project offers a unique chance for the young players to develop and become what we believe will be an outstanding sports career shortly.
“They are facing many challenges to face, but we’ve got every goal of getting them to the top on the Open Tour.
We’re thrill to have an official partner in Adidas who isn’t just looking to have their name on the most prestigious stages of the world of esports but is also determine to help to develop and support the top players of the future.”
Benjamin “Fara” Stoffel will coach yellow Stripes and, in turn, LoL content creator and caster Martin “Krok” Berthelot is the team manager.
Team members will enjoy accessibility to Team Vitality’s facilities for performance, including V.Hive and V.Performance at V.Performance at the Stade de France and the Berlin coaching facility.
In addition, to document the development of Yellow Stripes, both brands are set to collaborate in a documentary series of eight episodes that will follow the team’s progress through The Open Tour.
Sylvain Bouches, Vice President Director Brands at Adidas France, added: “True to our conviction that sports can transform lives, we are happy to be part of this initiative.
“Adidas is a partner for every athlete who wants to improve the way they play regardless of their sport.
The launching of the ‘Yellow Stripes’ initiative in partnership with Team Vitality is rooted in our brand’s DNA as well as the way we intend to challenge the rules of the sports industry.”
Esports Insider says: Adidas is determined to increase its participation in esports and has selected a trusted partner to achieve this.
Alongside the sportswear brand, Team Vitality has decided to form a semi-professional squad Yellow Stripes to nourish ‘the future professionals by providing them with a plethora of psychological and physical support.