How Much Does Web Design Cost in 2022?

Did you know that over 80% of people did their research online before visiting a physical store, even back in 2013? The days when an online presence was optional are long gone, so investing in web design is simply a must.

There are so many options available when it comes to web design. You can do it on your own, hire a freelancer, or even contact a local New York web design agency.

Now, there are differences in pricing. Obviously, the most affordable option is to do it yourself, but there are pros and cons to each of the available options.

But, before we move on to the numbers, let’s see what else you should take into account when you consider building a website, aside from web design.

What does it take to build a website?

There are additional expenses you should consider before you start making plans, such as domain name, SSL certificate, website hosting, and content management system (CMS).

Domain name cost

A domain name is basically the web address (URL) of your website. The cost of the domain name can vary, usually from $0.95 to $10 or more per year. The latter applies if you want a custom-made domain name instead of the automatically generated one.

SSL certificate cost

Secure Socket Layer (SSL) is a protective layer between your website and the user that encrypts personal information. This is especially important if you’re planning on collecting any sort of data on your website. This is common on eCommerce websites and websites that allow users to create an account.

Some web hosts have SSL certificates included in the plan. If not, you can buy it separately for $10 to $300 annually.

Website hosting cost

The website host you choose makes sure users can access your website and the files that you put on it. There are three types of hosting:

  • Shared hosting means you share the storage with a lot of other users. Consequently, your website might be running a bit slower, but this is definitely the cheapest option.
  • VPS hosting also means you share the renting space with other users, but there are fewer of them. This option is slightly more expensive, but the website speed is also a bit better.
  • Dedicated Hosting gives you maximum benefits because the load time is the shortest, but it is also the most expensive option.

Website hosting cost starts from $5.

CMS cost

Having a content management system is a must if you plan on frequently updating and uploading content on your website. It allows you to do it on your own without having to contact the developer.

CMS sometimes comes in-built with the website builder.

You can also use a free content management system such as WordPress or Joomla, but we highly recommend that you build a custom one for an enterprise website. If you opt for that, you can count on spending an additional $10,000-$35,000.

Now, depending on the type of website, let’s explore the costs of web design.

Blogging website.

A blogging website is the simplest one to create and, therefore, the most affordable option. However, the cost still depends on who is designing – you or someone else.

Do it yourself.

WordPress is a great option for you if you know a bit about coding. Even if you don’t, there are still so many customizable templates you can choose from. It’s great because it offers a lot of free and paid plugins, it’s easy to use, and the software itself is free.

However, there are still some expenses:

  • Domain name: free if it ends in or $10+
  • Hosting: free or $7 per month or $50 per year (if you choose a paid plan)
  • Design: $0-$50 one time
  • Plugins: $0 (if you choose a business or eCommerce plan)

WordPress also offers three types of paid plans that are great for blogging websites, which are also worth looking into. They cost from $7 to $33 monthly or $48 to $300 annually.

You can also use other website builders such as Wix, Squarespace, or GoDaddy. They are very intuitive and offer domain name, host plan, tech support, and troubleshooting in the package that you pay monthly as a subscription fee. The subscription fee goes from $12 a month (around $150 a year).

Hiring a freelancer.

If you decide to hire a freelance web developer, you will most definitely have many more options for customization. They will do most of the job on their own, but you will still be included in the designing process and functionality specs.

As for the pricing, blog development can cost from $500 to $5,000, depending on what you expect out of the website and the freelancer’s expertise.

Hiring an agency.

If you’re writing a personal blog, we suggest you skip this because it’s unnecessary. If you’re, however, a business owner looking to improve your blog space or create a new one, then you should think about hiring an agency for website development.

These agencies also offer additional services such as copywriting, logo design, SEO, and quality assurance, which is a great option if you don’t want to spend too much time on blogging.

Blog development can cost between $3,000 and $10,000 upfront, plus $500 yearly for maintenance.

Small business website

Small business websites typically have 10-15 landing pages, a blog, and an online booking or eCommerce feature. Building this type of website is a bit more expensive, depending on your options.

Do it yourself.

Again, you can use WordPress to design this type of website on your own. The cost is similar to the blogging website, but the price of the plugins you might need to use might be a bit higher. You should also consider including anti-malware and security software.

All this adds up to $80-$240 you should pay upfront along with $180-$250 or more for annual maintenance.

Other website builders are also a great option if you want to save up. Depending on the plan you pick, a subscription fee is between $12 and $50 monthly, or $144-$600 annually.

Hiring a freelancer.

Freelance developers tend to charge hourly when it comes to building a small business website. Depending on how many hours they spend, it could cost you between $5,000 and $10,000. This includes client training and maintenance.

Hiring an agency.

Hiring an agency is probably the best option if you want to have a professionally developed website with lots of customization options for your small business. However, you should count on spending between $5,000 and $25,000.


Most of the businesses decide to extend their website by adding an online store. However, you should bear in mind that having an online store means you will have additional costs.

Do it yourself.

You can use an open-source framework such as WooCommerce to build an eCommerce website if you have some knowledge of coding. This can cost you around $300-$1,000.

Some website builders also offer eCommerce development, but you’ll find much less flexibility in customizing. That reflects on the pricing: monthly eCommerce subscription costs between $18-$300.

Hiring a freelancer.

Depending on what you want, you may be able to get a simple eCommerce website designed for around $1,000. If you want more options available, expect to pay $5,000-$10,000 for a smaller store. The most expensive option is to have a Magento developer create a more complex online store – it costs up to $50,000-$80,000.

Hiring an agency.

While it may seem too expensive, it might be the best long-term solution to hire an agency. They usually include not only web development and design but also maintenance and other services.

Agencies charge $10,000-$250,000 for their services.

Enterprise website

If you run a medium to large business organization, brace yourself! Enterprise websites, because of their complexity and the fact that they are not just user-oriented, are the most expensive ones to build.

While you can use a website builder for this kind of thing, most of them cost $2,000-$5,000 a month and don’t include development and customization costs.

Hiring a freelancer is also not the best idea since this type of website needs more work done than one or two freelancers can do.

For that reason, it is best that you turn to a web development agency that you can rely on. This option is also more affordable than hiring an in-house team and costs between $75,000-$250,000.


Hopefully, now you have a better idea of how much does web design cost. With so many options out there, you ought to find at least one that suits you.

It’s the begging of the year and this is the perfect time to consider improving your online presence – by the end of the year, your business will thrive, we’re sure of that!