On Instagram, hashtags are effective tools for audience discovery and expanding your reach. Using the right hashtags at the right time might have a significant impact on your social media presence. Following and using the trending hashtags on Instagram also has a positive impact on your account.
What Are the Hashtags?
A hashtag is a term or phrase written inside a post and remarked with the sign (#) making your post easier to find. Using a hashtag in your post makes it available for users other than your followers. With hashtags, you can find posts about your subject of interest easily on the vast ocean of social media.
If you are a business, correctly using hashtags on posts is more than essential. Putting them on your posts and reels helps your target audience see your actual brand and content. Discover the top 100 Instagram hashtags; thus, you can boost your business easily.
Hashtags that are specific to your content reveal what your post or your business is about. But how about using popular hashtags on your posts and reels?
Using Trending Hashtags on Instagram
The trending hashtag is a hashtag that is popular among Instagram users. Clicking these hashtags helps you to participate in conversations about trending topics. Using them in your posts might increase the reach of your post and account.
Before deciding on using them on your feeds and reels, you should decide on your hashtag usage strategy.
Hashtag Strategy
The most effective Instagram hashtag growth plan blends specialty hashtags and trending hashtags on Instagram. In this way, you can both target particular interests and reach a larger audience. Finding the most effective hashtags for your posts requires careful investigation to learn about the popular subjects and pertinent keywords in your specialty or sector.
Using specific and relevant hashtags help you reach your targeted group. For example, if you are selling shoes, specifically sneakers, hashtags like #shoes, #fashion, #sneakers, #style help your account for higher reach rates.
Combining your specific hashtags with trending hashtags on Instagram help you resort to popular topics. You can participate in more extensive discussions and increase your visibility among a wider Instagram audience.
Another aspect of a successful hashtag strategy to consider is the number of hashtags. It is recommended to use a selection of 5-15 hashtags including specific and popular hashtags.
You should also decide how to use hashtags in your captions. Usually, they are used at the end of the caption to keep your texts in order.
Popular Hashtags
There might be different ways and reasons for using popular and trending hashtags on Instagram. If your hashtag usage strategy includes using popular hashtags, use the relevant ones. Trending hashtags will help the visibility of your posts but using too general hashtags that are not relevant may result in our posts being lost in a large number of posts.
For example, top Instagram hashtags include keywords like #love, #photooftheday, #fashion, #nature. If your post is about sneakers, using #fashion popular hashtag instead of #love would be a better choice.
There are globally trending hashtags on Instagram. In 2024, some of the top trending hashtags are;
#love
#instagood
#photooftheday
#photography
#art
#nature
#beautiful
#travel
#instareels
#likeforlikes
How to Find Popular Instagram Hashtags
Although there are tools for generating hashtags, you can follow through your own steps to find suitable hashtags for your posts.
First of all, you can check the explore page of Instagram. That page is a compilation of posts and reels produced by your followers. Everyone sees the Explore page according to their interests. You should check the hashtags here manually by exploring the posts and hashtags. It is an effective but time-consuming method.
Following relevant hashtags and checking the top posts with this hashtag is also important. You can also follow the accounts that use the specific and popular hashtags that you are searching for and explore the usage strategy and other possible hashtags. Remember to pay attention to the number of posts that carry the hashtags you are searching for.
There are some websites including the trending hashtags on Instagram. They update the information frequently so that you can follow which hashtags are considered as popular by Instagram algorithm.
Some mobile apps and social listening tools also help you find relevant and trending hashtags for your specific subject.
FAQ
Should I use hashtags on Instagram?
Yes. Hashtags help Instagram to understand the purpose of your content and make it visible for the ideal audience. You can reach people with the same shares and interests and your target audience if you are a business. If you want your posts to be seen by more people, you should use hashtags in your content.
What is the best hashtag usage strategy on Instagram?
The best way of applying a successful hashtag strategy is to use a necessary number of hashtags that include both popular and hashtags that are specific to your product, service, or content.
You may increase your visibility by creating a mix with popular and specialty hashtags. Following the industry trends and hashtags that are relevant to your content is necessary.
Should I use trending hashtags on Instagram?
Trending hashtags range from love to travel, or trending topics. Using them depends on your hashtag strategy. If you would like to use trending hashtags on Instagram, it is better to search for the most relevant hashtags among the vast collection of popular keywords. Selecting the relevant ones to your content elevates the visibility and engagement of your posts to a more ideal audience.
