Just a few days ago, Apple released the much-anticipated iPhone SE 3. It’s the first inexpensive 5G iPhone with the A15 Bionic chipset found in the iPhone 13 and 13 Plus series. This could have been the best-selling iPhone, but it doesn’t look like Apple is making more of it.
Apple to Reduce the Number of iPhone SE 3 Units.
According to four sources familiar with the situation (via Nikkei Asia), Apple is preparing to cut iPhone SE 3 production by 20%, resulting in a 2 to 3 million unit decrease in SE 3 production this quarter.
The report says that Apple decided to cut back on the production of the recent iPhone because of the ongoing war between Russia and Ukraine. This could make the global chip shortage even worse.
Analyst Ming-Chi Kuo thinks the same thing will happen. Kuo thinks the iPhone SE 3 will sell 15 to 20 million units this year instead of 25 to 30 million units. There is, however, another reason for this.
iPhone SE 3 production will not slow down by the war in Ukraine or the lockdown in China. The only thing that will be the reason is that there won’t be enough people to buy it.
There’s a chance that the cheap 5G iPhone with the new A15 Bionic chipset didn’t get enough people to buy it. So Apple should get rid of the old iPhone 8-like shape and develop something new to get more people to use it. A new look is what we need!
In addition, Apple is said to be cutting back on the production of the AirPods 2 this year. Apple has sold about 76.8 million units of the second-generation Apple TWS.
Reducing the production of iPhone SE 3 means making room for recent product AirPods 3 and even the upcoming AirPods Pro 2.
The production of the iPhone 13 could also be hit because of the “seasonal demand.”
Until Apple makes things official, it’s best not to believe everything people say. If it doesn’t make as many iPhone SE 3s as it had planned, there’s a chance the phone might be out of date before it should be.