This past week, a few of us from Basis were at CES, the world’s largest trade show for the electronics industry. As previously posted, our main goal was to do live demos of our Android app for the industry. However, there are several other important reasons why a start-up like Basis attends CES even as we’re still ramping up our production and fulfilling orders.… Read More
Tag Archives: Health
While most of our team was hard at work at Basis HQ, a few of us took part in Health 2.0 this week. In fact, we were voted the best new company during the Launch! event on the final day of the conference, which I’ll touch on more in a moment.
Health 2.0 is one of the leading conferences on the convergence of health and technology, bringing together more than a thousand experts, advocates and leaders from companies large and small. … Read More
PRESS RELEASE
Basis Reveals Details of Heart Rate and Health Tracker; Plans To Showcase Basis Band at Health 2.0
SAN FRANCISCO, Calif. September 23, 2011. BASIS Science, Inc. today revealed the design and features of its Basis™ B1 band due to launch later this year. The Basis band is the world’s first continuous heart rate and health tracker with a web-based personal dashboard to help people get and stay healthy.… Read More
A number of people have asked us how we think about gamification — a hot topic in the health and wellness space. Wikipedia defines it as “the use of game design techniques and mechanics to solve problems and engage audiences.”
Proponents of gamification argue that game mechanics encourage and motivate people by making repetitive activities interesting, e.g., lifting weights to build muscle.
