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Basis Provides Design and Details of New Basis B1 Band at Health 2.0

PRESS RELEASE

Basis Reveals Details of Heart Rate and Health Tracker; Plans To Showcase Basis Band at Health 2.0

SAN FRANCISCO, Calif. September 23, 2011.  BASIS Science, Inc. today revealed the design and features of its Basis™ B1 band due to launch later this year. The Basis band is the world’s first continuous heart rate and health tracker with a web-based personal dashboard to help people get and stay healthy.

With ongoing concerns about our nation’s health and wellness, combined with rising healthcare costs, people are looking for smart, useful tools to help them make better lifestyle choices,” said Jef Holove, Basis CEO.  “Most devices today provide guesstimates on people’s health from simplistic metrics like motion or footsteps. Basis technology can provide a much richer, more insightful picture of your wellness.”

The Basis B1 band measures heart rate continuously, along with activity and other physiological metrics.  The Basis B1 band brings together an array of sensors in a wrist-worn device that is comfortable and convenient to wear day and night.

We believe the heart is fundamental to understanding your health and continuously measuring heart rate can offer unprecedented insights,” Holove said.  “Combining this with data from our other sensors, we can track your activity and show the effect of that activity, for instance, how hard your body is working or how well you slept.”

Multiple Sensors Provide a Detailed Picture of Health

Along with monitoring heart rate, the Basis B1 band uses its sensors to calculate calories burned, amount of physical activity and sleep patterns. The technical centerpiece of the device is the optical engine that tracks heart rate by directing light into the skin to “see” actual blood flow.

The optical engine is complemented by four other sensors including: two heat sensors that tracks skin and ambient temperature changes; a 3-axis accelerometer that records movement and activity; and galvanic skin response sensors that helps track the intensity of activity by measuring sweat levels.  The Basis technology is packed into a sophisticated, water-resistant design — a result of a collaboration with New Deal Design.  The display provides real-time metrics such as heart rate. The modular design also features interchangeable bands to suit style and color preferences.

The advanced technology behind the Basis B1 band sensors provides a rich foundation of data that is uploaded to a cloud-based service, where the user is able to view a personalized dashboard of their results and accomplishments. Basis will be unveiling the Basis B1 band at Health 2.0’s Launch! series Tuesday, September 27th in San Francisco. The band will be available later this year for $199. Requests for pre-orders can be made by visiting www.mybasis.com.

About Basis: BASIS Science, Inc. believes it is easier to get and stay healthy when wellness is fun, social and informative. To put this within everyone’s reach, the company invented the Basis band – the world’s first connected heart rate and health tracker wearable on the wrist. Convenient and customizable, the multi-sensor Basis B1 band collects data like heart rate, calories burned, physical activity and sleep patterns. It links to your personal dashboard where you can easily view performance, share data, earn rewards, and engage with the Basis community. BASIS Science, Inc. is backed by Norwest Venture Partners and Doll Capital Management. For more information visit: www.mybasis.com.

BASIS is a trademark of Basis Science, Inc. in the United States and other countries.

For further information: Alice Chan, Bird PR, alice@birdpr.com415 740 8174

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