Boogie IQ™ by Basis – Twerk Early, Twerk Often

APRIL FOOLS! Though Boogie IQ is not real, we hope you’ll keep on dancin’! We’ll automatically track your calories as you do. Meanwhile, scroll down to check out a gif of the Basis team Twerking, all in the name of research and a having good time.

Does your Crossfit class frown upon your Running Man and Sprinkler dance moves? Is your beloved “fitness tracker” denying you steps from your Gangnam routine?Read More

To New Beginnings – Intel Acquires Basis

Today marks a special day for the entire Basis family – our team, our customers and all those who have supported and believed in our vision. We are excited to announce that Basis has been acquired by Intel.

While it is a new beginning in some ways, we remain true to the simple mission we started with – to build products that help people lead healthier lives.… Read More

NASCAR Champ Kurt Busch Takes on Epic Challenge with Basis

Basis is excited to announce a partnership with NASCAR Sprint Cup Champion, Kurt Busch, as he takes on one of the most grueling events in auto racing, The Double, where he’ll be racing in both the Indianapolis 500 and Coca-Cola 600 on the same day. This grueling 1,100 miles of racing will be the ultimate challenge in physical and mental endurance.… Read More

Basis Launches At Best Buy

Ever wanted to just touch and hold a product before buying it? Like Basis’ 2014 Carbon Steel Edition? Well, now you can.

Basis now available in Best Buy

We’ve partnered with Best Buy to make Basis available at select Best Buy locations all over the US as well as on bestbuy.com. So go on over to your favorite electronics store and check out the health tracker with the most advanced sensors and the most in-depth sleep analysis on the market!… Read More